Introduction Have a look at the following URL: http://www.amazon.com/gp/product/1617292397/ref=s9_psimh_gw_p14_d4_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-1&pf_rd_r=0TFM5Q6WM6KD9NPNG9G7&pf_rd_t=36701&pf_rd_p=2079475242&pf_rd_i=desktop Do you have any idea what the URL is pointing to by just looking at it? Most likely not. Now look at this one: http://www.dpreview.com/articles/9485436827/the-big-beast-hands-on-with-the-panasonic-lumix-dmc-gx8 Any idea? Well it would seem that it is an article about a hands-on with the Panasonic Lumix DMX-GX8. In today’s blog post I would like to demonstrate how to generate “friendly” URLs in your ASP.